The SCALE
A meditation on distorted perception, invisible shame and toxic aesthetic norms
Placed on floor object
Recycled analog weighing scale
28.5 x 42.5 x 8.5 cm
2019
THEMES
Rooted in lived experience, the work invites viewers into the invisible repetition of daily self-judgement, the compulsive rituals, the distorted mirror, the shame that shadows even the healthiest body. But it also widens the lens. The Scale speaks to a broader cultural pathology: how appearance is commodified, how shame is engineered, and how value is measured in units that serve profit over wellbeing.
Like all instruments of control, the scale appears neutral: precise, familiar, clinical. But beneath its surface lies a narrative of coercion: aesthetic norms enforced by capitalism, media, and algorithm. And if it’s designed to make you feel unworthy, who benefits?



